Global Swedes

The Future is Crystal Clear
Meet 33-year-old Emon Maasho, the self-made business prodigy who worked his way from dishwasher to CEO of Orrefors & Kosta Boda, Americas.
Business

Party Like a Viking in Lancaster
According to Norse legend, when warriors arrive at Valhalla, they are rewarded with a stein of mead served by beautiful maidens.
Travel

Ulvön – The Mecca of Fermented Herring (and Reluctant Tourist Paradise)
Ulvön island is the gem of the High Coast archipelago. It is also known as the birthplace of Sweden’s infamously stinky fermented herring surströmming. Still produced on the island,
Heritage

Dansbandsveckan in Malung
Every year, 82 dance bands, 3,000 camper vans and some 50,000 people descend on Malung in Sweden.