Global Swedes

Gunilla Persson: “God Made Me a Reality Star”
Best-known for her ten seasons on the reality show Swedish Hollywood Wives, Gunilla Persson opens up about her rise to fame in this exclusive interview with Swedish Press. “Nothing is acting. Everything is real. There is nothing fake about me,” she says.
Business

Party Like a Viking in Lancaster
According to Norse legend, when warriors arrive at Valhalla, they are rewarded with a stein of mead served by beautiful maidens.
Travel

Ulvön – The Mecca of Fermented Herring (and Reluctant Tourist Paradise)
Ulvön island is the gem of the High Coast archipelago. It is also known as the birthplace of Sweden’s infamously stinky fermented herring surströmming. Still produced on the island,
Heritage

Dansbandsveckan in Malung
Every year, 82 dance bands, 3,000 camper vans and some 50,000 people descend on Malung in Sweden.