The Swedish Affair

The Swedish Affair

The second annual The Swedish Affair took place at the amazing Rockstar Mansion in the Hollywood Hills on June 9th and 10th.  The Swedish Affair celebrates Swedish innovations and creativity by showcasing Swedish companies within film, advertisement, games, food, fashion and design.  For two full days, top executives, CEOs and decision makers were invited to get a chance to see which Swedish companies are in the forefront within these fields.  The Swedes delivered and the Americans were more than pleased!  The SACC-LA office has already started to receive great response from the event.  



Over 800 people attended for two days enjoying sponsored drinks from Karlsson's Vodka and Pistonhead, food from Stureplansgruppen, live music from Swedish artists Yana Mangi, Beldina, Anni Kannika and Mimi Ron (presented by Musicians Institute), Rosvo Rockers and the LA band Act As If.  Throughout the two event days, guests listened to keynotes from Nolan Bushnell, the founding father of video games, Dr. Ewa Björling, Swedish Minister of Trade, Anna Serner, CEO of Swedish Film Institute, and Anders Tylman-Mikiewicz, General Manager of Volvo Cars US.  Other showcases and performances included BoostHbg's Change Through Story with case study: Valkyria and Gestrument, an intuitive app where you can compose music in any genre with just the swipe of your fingers.  Some of the exhibitors included ACNE, DICE, Ubisoft Massive, Avalanche, Plotagon, Phosworks, Volvo Cars, Isabel Adrian, Love Powerup, ITM Mobile, St. Barths Home, iGoMoon and many more!



There were activities all around the house and many exhibitors showed their showreels down in the screening room. California Lutheran University and Maverick Angels also held a workshop in the screening room about their new Scandinavian Accelerator Program.  Dolph Lundgren's speech about how he started out as a chemical engineer and made his way into acting as well as Peter Stormare introduction of Rosvo Rockers, the Rockabilly band from Överkalix in Norrbotten were a lovely surprise that made all guests gather around the stage.