Jonas Jonasson, a former media mogul who sold up to go and live in peace on a remote island, has made a splash in international literary circles with his novel about a 100-year-old man who escapes from a home for the elderl
Jonasson's book, described by the UK Independent as "arguably the biggest word-of-mouth literary sensation of the decade", has notched up a sixth place listing on Amazon's chart despite little media hype or marketing.
The book, entitled The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared, has sold five million copies worldwide despite not conforming to the Nordic noir genre made popular by Stieg Larsson's Millennium trilogy.
Jonas Jonasson explained the book's unlikely success in that it presents a tale of escapism that appeals to those who live a humdrum existence.
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